Tuesday, December 24, 2019

The Theory Of Psychology And New Schools - 1057 Words

There exist various schools of psychology, each having a different approach. Most psychologists agree that no one ‘approach is correct. Each has its strengths and weaknesses and adds to our understanding of human behaviour. Over the years there have been various significant developments in psychology, and new schools have developed which try to fill the gaps of previous approaches and offer a new perspective. The timeline could be traced from Structuralism (Wundt, 1879), which was the first school of thought. It proposed breaking down of mental processes into its most fundamental components in trying to understand a person s mind. Then came functionalism (James,1902). Functionalists weren t concerned with mental processes, but in†¦show more content†¦However, most of the theories only deal with a subset of the problems. Some theories are concerned about the generation of emotions; some are concerned about effects of such emotions on individual s actions and behaviours while some are concerned about the links between emotions and actions. One such theory is Structuralism. Known as the first school of Psychology, Structuralism has been developed by Wilhelm Wundt and Edward Titchener. Wilhelm Wu ndt in 1879, founded the first psychological laboratory in Leipzig, Germany. He is known as the father of Structuralism (Dobson and Bruce 1972). Structuralism is primarily based on Elementalism (Alfred Korzybski, 1950) which suggests a conception of complex phenomena regarding essential parts or elements. Structuralism is a theory of consciousness. (Wundt, 1874) Structuralism seeks to observe and examine the person s mind by breaking all life experiences into the simplest components and finding how they shape collectively to form greater complex experiences and the way they correlate to physical events. Wundt proposes that all emotions can be understood as few underlying feelings or mental states to understand them better and explain how they are all interrelated. Wundt adopted experimental techniques from physiology (Danziger 1990) the model of chemistry also inspired WundtShow MoreRelatedBiological Psychology1169 Words   |  5 PagesBiological Psychology Kirstyn Mixa PSY/340 November 19, 2010 Brigitte Crowell Biological Psychology As a study, psychology has many branches within itself. Each thought of psychology throughout history has brought about another school of psychology. Psychology or philosophy enthusiasts and scholars alike have taken interests in not only understanding the themes of psychology but have contributed to the creation of another branch. So, of course, somewhere along the line was the dawning ofRead Moresituation in ethic Essay1383 Words   |  6 Pagesï » ¿Running head: How Philosophy and physiology have influenced early psychological thought. The Influences of early psychological though of Physiology and philosophy Cleo Jones History of Psychology Abstract Physiology is a branch of biology that deals with life and living matter according to (Webster Merriam) Physiology is the processes and function of all or part of an organ. According to (Webster) Philosophy is the study of general and fundamental problems, such as those connected withRead MoreThe Theories Of Personality, By Abraham Maslow, Gordon Allport, Albert Bandura, And Raymond Cattell1568 Words   |  7 PagesWhen it comes to understanding the theories of personality, there are several psychologists that put their input in to help us understand the theories of personality. The individuals that have contributed to the theories of personality and have made us understand the topic more would be Abraham Maslow, Gordon Allport, Albert Bandura, and Raymond Cattell. Abraham Maslow was born in Brooklyn, New York April 1, 1908. As a young child, Abraham was the oldest child out of seven brothers and sister. â€Å"HisRead MoreSocial Psychology: The Study of Influences Essay1420 Words   |  6 Pagestrying to understand criminal behavior, â€Å"why† has always been a question that has been explored. Psychology, or the study of â€Å"why†, has been attempting to answer such questions for centuries. Although there are many answers (reflected in the number of schools of psychology), Social psychology attempts to explain the environmental factors that lead to a person behavior. By definition, Social Psychology is â€Å"the study of the manner in which the personality, attitudes, motivations, and behavior of theRead MorePsychology : Psychology And Psychology1018 Words   |  5 Pagesof psychology is common to talk about the psychological schools, as these are defined as groups of psychologists who shared a theoretical view and focused psychological problems with a common orientation; these have evolved over time. Psychology was first established as a separate science of biology and philosophy, that s when the real debate over how to describe and explain the human mind and behavior began start, different psychological schools represent the major theories of psychology. TheRead MoreWas Psychology Really Founded in 1879 or Was It in Existence Before Then?1387 Words   |  6 PagesWas psychology really founded in 1879? Or was it in existence before that specific time? Wilhelm Wundt (1832-1920) officially opened an institution and laboratory for Psychology, in Leipzig, Germany. Many students were also taught here on experimental psychology. Wundt was touted as a great lecturer, and some of those taught, emulated Wundts work and made a significant contribution to psychology; for example Edward Titchner (1867-1927), who introduced structuralism to the United States ofRead More Foundations of Psychology Essay813 Words   |  4 PagesWhen psychology first emerged as a science, the process of explaining the human mind and human behavior began. In this essay we will present a brief synopsis of what psychology is and introduce the reader to the primary biological foundations of psychology that are linked to behavior as well as introducing the reader to the major schools of thought in psychology. In Kowalski and Westen Fifth Edition of Psychology, psychology is define as â€Å"the scientific investigation of mental processes such as;Read MoreKurt Wundt s Theory Of Psychology966 Words   |  4 PagesPsychology has evolved throughout the years, and continues to do so. Pioneers in the field created movements that were sometimes embraced, sometimes not. Ideas were challenged and each successive theory either opposed or built on what had come before. The science of psychology has come a long way from its humble roots in philosophy and physiology, becoming a vast and complex discipline with many subfields. Theories and schools of thought gave way to opposing views and new schools. Wilhelm WundtRead MoreEssay about A Comparison of Two Schools of Psychology1007 Words   |  5 PagesA Comparison of Two Schools of Psychology There are many different schools of psychology, each have their own views and they all look at psychology from different perspectives. I am going to outline six perspectives and then compare and contrast two schools. The biological perspective and major figures such as Karl Lashley looks to the body to explain the mind, they look at hormones, genes, the brain, and the central nervous system to explain the way we think, Read MoreTheoretical Views Essay1698 Words   |  7 PagesPsychology is now and always has been a strongly debated science. Beginning from the time psychology first became separated from the philosophy and biology sciences, there has been controversy. The subject, most debated, was the explanation and description of human behavior as well as the human mind. It was the schools of thought in psychology that allowed for the major names in psychology that we study and read about on what seems to be a daily basis that put theoretical opinions and differences

Sunday, December 15, 2019

Market Positioning of New Product Free Essays

string(155) " a direct result the company developed a new product, branded Coke Zero, which is targeted at the health-conscious male segment of the soft drinks market\." What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. We will write a custom essay sample on Market Positioning of New Product or any similar topic only for you Order Now Here the figure 1. 1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers, create customer value and build strong customer relationships. In the final step companies reach the reward of creating superior customer value. By creating value for customers , they in turn capture value from customers in the form of sales, profits, and long term customer equity. In the face of today’s changing business , to success , this expand model of marketing is very much helpful. All steps of this marketing process is important. As a first step, marketers need to understand customers needs and wants and the market place within which they operate. Once its fully understood , consumers and marketplace, Marketing management design a customer driven marketing strategy. In the next steps, marketers construct a marketing program that actually deliver superior value through building profitable customer relationships by capturing value from customers. Here we will focus on customer driven marketing strategy of launching a product or service. Customer – driven marketing strategy and marketing management orientations that guide marketing strategy: To design a winning marketing strategy , the company must first decide who it will serve. It does this by dividing the market into segments of customers(market segmentation) and selecting which segments it will cultivate(target marketing). Next , the company must decide how it will serve targeted customers(how it will differentiate and position itself in the marketplace). Marketing management wants to design strategies that will build profitable relationships with target consumers. There are five alternative concepts under which organizations design and carry out their marketing strategies. These are :- *Production concept: *Product concept *Selling concept *Marketing concept *Social marketing concept roduction concept The philosophy that consumers will favor products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency product concept: The idea that C’l will favor products that offer the most quality, performance and features, and that the organisation should therefore, devote its energy to making continuous produce improve merits selling concept: The idea that consumers†¢ will not buy enough of the organisation’s products unless the organisation undertakes large-scale selling and promotion effort arketing concept The marketing management philosophy†¢ which holds that achieving organizational goals depends on determining the needs and wants qf target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. societal marketing concept: The idea that the organization should determine the need, want and interests of target markets and deliver the desired satisfactions more effectively and efficiently than competitors in a ay that maintains or improves the consumer’s and society’s well-being. There is no hard and fast rule to strictly follow any particular concept. These concept are followed by different companies as their convenience as their business mission. This may vary for different companies beside some companies may follow the combination of these orientation. Marketing mix The set of controllabletactic-id marketing tools- product, price, place and promotion – that tlivfirm blends to producethe response it wants in che target market ‘functional chewing and bubble gums’ [pic] Product Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want. It includes physical objects, persons organizations and ideas, price. The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. place. All the company activities make the product or service available to target customers. promotion Activities that communicate the product or service and its ‘merits to target customers a persuade them to buy. SWOT Analysis The SWOT analysis section draws from the market audit. It is a brief list of the critical success factors in the market, and rates strengths and weaknesses against the competition. The SWOT analysis should include costs and other non marketing variables. The outstanding opportunities and threats should he given. If plans depend upon assumptions about the market, the economy or the competition. SWOT analysis draws the critical strengths, weaknesses, opportunities and threats (SWOT) from the strategic audit. The audit contains a wealth of data of differing importance and reliability. SWOT analysis distils these data to show the critical items from the internal and external audit. The number of items is small for forceful communications, and they show where a business should focus its attention. The STP Process The growing use of the STP process has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments. As such marketers are increasingly segmenting markets and identifying attractive segments (i. e. who to focus on and why? ), in order to identify new product opportunities, develop suitable positioning and communications strategies (i. e. what message to communicate), and effectively allocate resources to key marketing activities (i. e. how much should we spend and where? ). Organizations will often commission segmentation research when they want to re-scope their marketing strategy, investigate a declining brand, launch a new product, or restructure their pricing policy. Organizations operating in highly dynamic environments seek to conduct segmentation research at regular intervals, to keep in touch with changes in the marketplace. STP refers to the three activities segmentation, targeting, and positioning Key benefits of the STP process include: †¢ Enhancing a company’s competitive position by providing direction and focus for marketing strategies such as targeted advertising, new product development, and brand differentiation. For example, Coca-Cola identified through market research that its Diet Coke brand (also marketed as Coca-Cola Lite) was egarded as ‘girly’ and ‘feminine’ by male consumers. As a direct result the company developed a new product, branded Coke Zero, which is targeted at the health-conscious male segment of the soft drinks market. You read "Market Positioning of New Product" in category "Papers" †¢ Examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses. For example Arm Hammer was able to attract new customers when existing consumers identified new uses for their baking soda (Christensen, Cook, and Hall, 2005). Lucozade also changed the positioning and targeting from its original marketing strategy positioned for sick children and rebranded to target athletes as an energy drink. †¢ More effective and efficient matching of company resources to targeted market segments promises the greatest return on marketing investment (ROMI). For example, financial institutions like HSBC and Barclays and large retailing multinationals such as Tesco and ASDA Wal-Mart are utilizing data-informed segmentation strategies to effectively target direct marketing messages and rewards to customers they have classified as offering long-term value to the company, i. . they are profitable customers. Market Create values for customers and build customer relationship An expanded model of the marketing process Marketing Strategy Target consumers are at the centre of the marketing strategy. The company identifies the total market, divides it into smaller segments, selects the most promising segments and focuses on se rving them. It designs a marketing mix using mechanisms under its control: product, price, place and promotion. The company engages in marketing analysis, planning, implementation and control to find the best marketing mix and to take action. The company uses these activities to enable it to watch and adapt to the marketing environment. We will now look briefly at e;ieh factor in the marketing process and say where it is developed elsewhere in this book. The Concept of Market Segmentation Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation was first defined as ‘a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures are yielding diminishing returns’ (Smith, 1956). There is now widespread agreement that they form an important foundation for successful marketing strategies and activities (Wind, 1978; Hooley and Saunders, 1993). The purpose of market segmentation is to leverage scarce resources; in other words, to ensure that the elements of the marketing mix, price, distribution, products and promotion, are designed to meet particular needs of different customer groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that can be aimed for is to provide selected offerings for selected groups of people, most of the time. This process allows organizations to focus on specific customers’ needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented, ‘a company with limited resources needs to pick only the best opportunities to pursue’. The market segmentation concept is related to product differentiation. If you aim at different market segments, you might adapt different variations of your offering to satisfy those segments, and equally if you adapt different versions of your offering, this may appeal to different market segments. Since there is less competition, your approach is less likely to be copied and so either approach will do. Market consists of buyers and buyers differ in one or more ways. They may differ in their wants ,resources, locations, buying attitudes and buying practices. Through market segmentation , companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products services that match their unique needs. In this section we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. Segmenting Consumer Markets There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structures. Table 7. 1 outlines the major variables that might be used in segmenting consumer markets. Here we look at the major geographic , demographic, psychographic, and behavioral variables. Geographic | | | |World region or country North America, West Europe, Middle east, Pacific rim, China, India, Canada | |Country region Pacific, Mountain, West north central, West south central, East north central, | |East south central, South atlantic, Middle atlantic, New England. | | |City or metro size Under 5000;5000-20000;20000-50000;50000-100000;100000-250000; | |250000-5000000;500000-1000000 | |Destiny Urban, suburban, rural | |Climate Northern, southern | |Demographic | |Age Under 6;6-11;12-19;20-34;35-49;50-64;65+ |Gender male, female | |Family size 1-2;3-4;5+ | |Family life cycle Young, single, Young married, no children, Young married with children, | |Older, married with children, older married no children | | | |Income Under10000;10000-20000;20000-30000;30000-50000;50000-100000 | |Occupation Professional and technical;managers;officials;proprietors;clerical;sales; | |Crafts people; supervisors;operatives | |Education Grade school or less;some high school;high school graduate;some college | |Race Asian;Hispanic;black;white | |Generation Baby boomer. Generation x, generation y | |Religion catholic, protestant, jewish, muslim, hindu, other | |Nationality North American, South American, British, French, German, Italian, Japanese | |Psychographic | |Social class Lower lowers, upper lowers, working class, middle class, upper middles | |, upper uppers | | | |Life style Achievers, strivers, survivors | |Personality Compulsive, gregarious, authoritarian, ambitious | |Behavioral |Occasions Regular occasion, Special occasion | |Benefits Quality, service, economy, convenience, speed | |User status Nonuser, ex-user, potential user, first time user, regular user | |User rates Light user, medium, user, heavy user | |Loyalty status None, medium, strong, absolute | |Readiness stage Unaware, aware, informed, interested, desirous | |Attitude toward product Enthusiastic, positive, indifferent, negative, hostile | Segmenting Business Markets Consumer and business marketers use many of the same variables to segment their markets. Business bu yers can be segmented geographically, demographically, or by benefit sought, user status, user rate and loyalty status. Yet business marketers also use some additional variables, such as customer operating characteristics, purchasing approaches , situational factors and personal characteristic. By going after segments instead of the whole market, companies can deliver the just the right value proposition to each segment served and capture more value in return. Requirements for Effective Segmentation: Clearly, there are many ways to segment a market, but not all segmentations are effective. For example, buyers of table salt could be divided into blond and brunette customers. Target Markets The second important part of the STP process is to determine which, if any, of the segments uncovered should be targeted and made the focus of a comprehensive marketing programme. Ultimately, managerial discretion and judgement determines which markets are selected and exploited and which others are ignored. Kotler (1984) suggested that in order for market segmentation to be effective, all segments must be: †¢ Distinct—is each segment clearly different from other segments? If so, different marketing mixes, to use the traditional approach to marketing, will be necessary. †¢ Accessible—can buyers be reached through appropriate promotional programmes and distribution channels? †¢ Measurable—is the segment easy to identify and measure? †¢ Profitable—is the segment sufficiently large to provide a stream of constant future revenues and profits? This approach to the evaluation of market segments is often referred to by the DAMP acronym, making it easier to remember. Another approach to evaluating market segments uses a rating approach for different segment attractiveness factors, such as market growth, segment profitability, segment size, competitive intensity within the segment, and the cyclical nature of the industry (e. g. whether or not the business is seasonal, e. g. retailing, or dependent on government political cycles as some large-scale defence contracts are). Each of these segment attractiveness factors is rated on a scale of 0–10 and loosely categorized in the high, medium, or low columns, based on either set criteria, or subjective criteria, dependent on the availability of market and customer data and the approach adopted by the managers undertaking the segmentation programme. [pic] ? Six steps in market segmentation, targeting and positioning Differentiation Positioning Strategies Marketers can follow several positioning . strategies. These strategies use associations to change consumers’ perception of products. Product attrilmtes position many technical products. The positioning of Ericssons EH237 mobile phone is its Low weight and number $ features, while much of BMW’s advertising promotes individual technical items- like fresh air filters. In the exclusive watch market Breitling. Baume Mercier and Audemars Piguet’s positioning are on their mechanical movements. Some of their designs leave the mechanisms exposed and one ad argues ‘Since 1735 there has never been a quartz Rlanepain. And there never will be. ‘ The benefits they offer or the needs they fill position many products – Crest toothpaste reduces cavities. Aim tastes good and Macleans Sensitive relieves the pain of sensitive teeth. In the confectionery industry, Italian Gaci and Ferrero Rocher are gifts, while Mars and Snickers bars satisfy hunger. Huhtamaki is Finland’s largest industrial company but LEAF, its confectionery division, is only ten in size worldwide. It developed competitive advantage Marketing Services to remain flexible has also led to firms hiring services that provide use without ownership. Finally, an increasing number of firms are keen to focus on their core competences. They are beginning to contract out non-core activities, such as warehousing and transportation, thus stimulating the growth of specialist business service organizations. All these developments have, in turn, led to a growing interest in the special problems of marketing services. Brand Positioning: Marketers need to position their brands clearly in target customers minds. They can position brands at any of three levels. Branding poses challenging decision. *Sample of marketing strategy of stock market consulting firm Finance Hauler Lead life less tension Our company is an service providing company. The goal of our company is to provide service , provide information about stock market in exchange of a particular fee. Ours is an unique company, so far. We are targeting specific segments in the consumers and business markets, taking the opportunity of current situation of stock market. The primary objective is to serve in Rajshahi, shaheb bazaar, then it will be scattered in the whole country, where broker houses stands. In business there is a chance of loss and also profit, we will try to make profit from the first year. Question may arise why this type of consultancy firm? The answer is the present condition of stock market. The main reason behind this is lack of proper knowledge about stock market. Investors doesnt know where to invest and when to invest. Our duty is to make him clear. As Bangladesh is a capital deficiency country, so the capital we have need to invest properly. As we are the student of Finance Banking , our duty is to analyze the stock market, that’s why we have planned to open such type of firm. At present some brokerage house ICB some provide information to their investors un officially. These informations are not so profitable. But there is no specialized firm who provide proper information about stock market, that’s why we intended to open such a consulting firm. By describing the targeted segments in detail, it can be said that our firm will satisfy the customers need, want, and their demand , as we have planned to scatter it in the every city of Bangladesh. Bangladesh is a capital defficiency country. As peoples save less consumption more , so we need to invest the savings into right sector, We will provide information to invest in the profitable sector. So at a time the economy of Bangladesh will be increased. The standard of living of common people will be raised. The growth and development of our country will be accelerated. As we will open a firm we need specialised employees by recruiting whom we will help them to lead a better life. Features of our service : A product or service need three characteristics 1. Unique 2. Price 3. Availability According to these characteristics our service or product is perfect. Its unique. By our effort and efficiency it will be available in the whole country after a year or two year, As it is a era of globalization , anyone can get our service by using internet or telephone service from anywhere. We will take a minimum fee for registration and membership which will be easy to pay by the clients. Marketing planning aims and objectives Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the â€Å"corporate mission,† which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This â€Å"corporate mission† can be thought of as a definition of what the organization is, of what it does: â€Å"Our business is †¦Ã¢â‚¬ . This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that â€Å"We are in the business of making meat-scales,† as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; â€Å"We want to make a profit† is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: â€Å"customer groups† to be served, â€Å"customer needs† to be served, and â€Å"technologies† to be used. Thus, the definition of IBM’s â€Å"corporate mission† in the 1940s might well have been: â€Å"We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]. † Perhaps the most important factor in successful marketing is the â€Å"corporate vision. † Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy – indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their â€Å"Superordinate Goals. † â€Å"In Search of Excellence† said: â€Å"Nothing drives progress like the imagination. The idea precedes the deed. If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that f uture). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM’s marketing activities were underpinned by its philosophy of â€Å"customer service,† a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. Needs and corresponding features/benefits of Finance Hauler : Targeted segment |Customer need |Corresponding feature | |Professionals |. Time saving and Holiday scheme|. Usually professionals are busy so they need time less consuming scheme and information, | |(consumer market) | |and in holiday they will get informations. | | | | | | | | | | | | | | | | | | | | | | |. Students have less money so they need fast moving but less price share information, as | |Students |. Seminar and money saving |they know less they will get free seminar discussion. |(consumer market) |scheme | | | | | | | | | | | | | | | | | | | |. Lazy money investment scheme |. They need to secure their retirement pension money, from which they will get fast profit| |Retired person | |and stable market. |(consumer market) | | | | | | | | | | | | | | | | |. Special scheme | | | | |. Women are totally unaware about stock market but they can make a great contribution in | |Women | |country economy by investing their small savings into stock market. We have a special | |(consumer market) | |scheme and care for women. | Competitive review: As our firm is new and unique, so far no competitor in our sector. This type of business is unavailable in our country. At future there may be competitor but now no one. Distribution review : Distribution review needs distribution channels for a product. As our service is unique so there is no better distribution channel. We have to advertise through television , radio , news paper etc. And most importantly through brokerage house. We will distribute handbills and posters. SWOT analysis: Strengths : Our strengths depends on the followings * Innovative service *Security *Pricing Weakness : Weakness are internal elements that may interfere with the company’s ability to achieve its objectives. The weakness of our firm is only the brand awareness. Opportunities : *Increased public demand *Lower technology cost. Threats : *At present no competitor so far but near future there may be competitor then there will rise our threat. Short run objectives : * First we will open our firm in Rajshahi to provide service. *Try to increase member *Profit maximization Long run objectives : *Scatter our services all over the country *Wealth maximization Issues : In relation to the service launch; issue is the ability to establish a well regarded brand name linked to a meaningful positioning. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, quality and value. Marketing Research Development: In this segment how marketing research will be used to support development, implementation and evaluation of strategies and action programs. As our service on stock market, we mainly focus on capital market, economic conditions, performance of companies’ research development. Action programs: Action programs should be coordinated with the resources and activities of other services. The first action is to know about the capital market to the people. Then make a positive concept about stock market and how to gain in the market in short run and long run. Budgets: Budgets serve two main purposes: one is to project profitability and another to help managers plan for expenditures ,scheduling and operations related to each action program. In our services We need a flat for our office purchasing furniture, equipments and other elements. Controls: Controls help management assess results after the plan is implemented identify any problems or performance variations and initiate corrective action. We are developing contingency plans to address fast-moving, new technology and new competition. ———————– Build profitable relationships and create customer delight Construct an integrated marketing program that delivers superior value Design a customer-driven marketing strategy Understand the market place and customer needs and wants Customer relationship management: build strong relationships with chosen customers Product and service design: build strong brands Select customers to serve market segmentation and targeting Research customers and the marketplace Pricing: create real value Manage marketing information and customer data Decide on a value proposition: differentiation and positioning Customer relationship management build strong relationships with chosen customers Distribution: manage demand and supply chains Partner relationship management: build strong relationships with marketing partners Promotion: communicate the value proposition ———————– 2 How to cite Market Positioning of New Product, Papers

Saturday, December 7, 2019

Chicken pox free essay sample

Child generally feels unwell to begin with and may have a temperature and will then develop red spots (mainly on chest and back to begin with). Spots may then spread to arms, legs and face. The spots then change and become more like a liquid filled blister. These will then dry out and become brown / red scabs. German Measles (rubella) First symptoms can be a slight cold / runny nose and temperature, then a rash normally appears on the face after a couple of days and spreads over rest of body Impetigo Affected area is normally underneath nose and round the mouth, but sometimes arms and legs are affected. The sores develop into yellowy brown crusty scabs. Ring worm It is a fungal skin infection. It starts with a circular red patch of inflamed skin which is paler in the middles and the outer skin is red, like a ring has been drawn round. We will write a custom essay sample on Chicken pox or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It gradually gets larger by spreading outwards. Diarrhoea and vomiting Diarrhoea and vomiting can both be symptoms of another illness, but can also be considered illnesses in their own right. Children suffering from diarrhoea and / or vomiting tend to feel unwell, unsettled, tired and weak, have stomach ache, have poor appetite and may have headache (possibly due to dehydration). Conjunctivitis Red, watery, bloodshot eye(s) and possibly a yellow discharge. Measles Signs of measles are: a high temperature, dry cough, diarrhoea and vomiting, red blotchy rash which starts on face and spreads downwards, lack of energy and appetite, sore eyes and possible sensitivity to light. Meningitis Early symptoms are painful joints and muscles, pale or blotchy skin, possible shivering and extremely cold to touch hands and feet, fever and headache. Later symptoms include extreme sensitivity to light, a stiff / sore neck, fast breathing and a rash of small red spots that do not fade when you press a glass on top of them. Tonsillitis Symptoms of tonsillitis include: sore throat, very painful to swallow, coughing and headaches. The child’s tonsils will be swollen and red, and may have pus filled spots on them.

Saturday, November 30, 2019

Zen Buddhism and Oneida community

Table of Contents Introduction Oneida community practices and beliefs Zen Buddhism practices and beliefs Comparison and contrasts Conclusion Introduction Various communities have emerged from religions each with its own beliefs, practices, and purpose. Examples of these communities are the Zen Buddhism and Oneida community. These two communities share certain beliefs and differ in others. Advertising We will write a custom essay sample on Zen Buddhism and Oneida community specifically for you for only $16.05 $11/page Learn More Zen community and Oneida community were formed with the objective of creating a community where people would live on earth without suffering. The founders of these two communities established the cause of suffering, and then found ways of eliminating it. Oneida community practices and beliefs The Oneida community was established by John Humphrey Noyes in the name of â€Å"free love.† Love was expressed through sexuality . Noyes was against the normal marriage because of two reasons, marriage made a woman a productive drudge and secondly, it was an obstacle to true Christian community because of the issue of staying as couples. To solve this issue, Noyes created a method where men would restrain themselves as a method of birth control and members of Oneida community had liberty to have sexual relations with the opposite gender. In addition, monogamous marriage was not allowed. Noyes stated that his teachings came from the bible. From the book of Genesis 1-3, sexuality served the purpose of expressing love and also that of recreation. However, after the fall, harmony between human beings was no more and this resulted to sufferings. As a result of this fall, human beings experienced financial struggles in catering for their families while women suffered in giving birth. Men separated from their wives in such of support for their families. The purpose of the Oneida community was to bring back the lov e that was lost between man and wife. People worked as a community for short hours, therefore reducing the burden of working. The path taken to live a life without suffering was, first, eliminating sin, shame, and then the burden of child birth.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Zen Buddhism practices and beliefs The Zen community followed Buddha’s teachings. They had many practices such as zazen, where a person sat in meditation. Through this process of meditation a person experienced harmony. During meditation, thoughts passed through the mind but did not remain there. In this state of mind, everything that a person did came from natural impulses. A person was able to fully concentrate in his actions without interactions. Koan was another practice done in Zen tradition. Koan used a question that puzzled the brain of a person. One was made to view the world in its origi nal form. To understand a koan, one focused on it without reflecting on it, interacting directly with it. The significance of koan was to bring the understanding that every person was an interdependent whole of the world. The purpose of Zen practice was enlightenment, or satori. One felt the harmony of all beings by realizing that everything was whole. Every living thing became valuable and at the same time invaluable. This enigma was understood only with consciousness rather than intellectuality. Comparison and contrasts The founders of both communities were human beings. The initiator of Buddhism was Shakyamuni. He was fully enlightened through meditation and opened ways of spirituality and liberty. The initiator of Oneida was known as John Noyes. He formed Oneida community in the name of love. They two founders had one main objective of reducing suffering in human beings. Though Zen Buddhism and Oneida community shared common values, they also differed in some beliefs. Buddhism b elieved in no supreme power. Furthermore, they did not worship Buddha. Buddhism was not a religion of God; instead it was of wisdom, insight, and kindness. Oneida community believed in God, who was the creator of the universe. Oneida community believed that salvation came through confession of sin; however, Buddhists believed that salvation and enlightenment came through meditation and taking away of defilements and illusion. Oneida community believed that there God lived separately; while Buddhists believed that Buddha was inherent in them. The Buddha did not pay attention to aspects such as the soul, life after death, or how the earth was formed. Buddhists focused on the things that existed such as birth, aging, death, suffering and how they could be eliminated from people. Advertising We will write a custom essay sample on Zen Buddhism and Oneida community specifically for you for only $16.05 $11/page Learn More The teachings of Buddha were facts of existence and the way to freedom; nirvana. The Oneida community believed in life after death, where they stated that the kingdom of heaven would come to earth. According to Buddha, life was about suffering which came from the desires of humans, and could end through the Noble Eightfold Path. Therefore, Buddha was neither negative nor positive about life. Buddha outlined ways that would liberate people from suffering. The Eightfold Path gave procedures to eliminate past mistakes, abstain from keeping any wrongs, and forming values for a good rebirth. One step in this path was to know reality perfectly. This was done through knowing the four noble truths. Every action was controlled by the mind. Therefore, the actions of people could either produce happiness or suffering. The second aspect was to have the right intention, then right speech, right action, right livelihood, right effort, and right mindfulness, and the eighth factor right meditation. According to John Noyes, suffering be gan with the fall of man in the Garden of Eden. From that time onwards, women suffered during child birth, while men had to toil hard to support their families. This separated men and their wives, and the love that existed before ceased. To stop this suffering, Noyes formed a community of â€Å"free love.† People worked as one, therefore reducing working hours. Men restrained themselves as a method of birth control, therefore reducing the suffering of women in child birth. Zen Buddhism and Oneida community differed in their view of birth and death. In Buddhism, a changing form of being provoked another into motion. Every good or evil deed created another personality with time which was realized after death. For freedom to occur even after death, people had to live a life without desires. A liberated person experienced an eternal, calm, and permanent state. Oneida believed in eternity which would be on earth.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Zen community and Oneida community shared common values and differed in others. Both were formed with the intention of reducing suffering in human beings. Buddha gave teachings to its followers that acted as guidelines to a liberal life. The main idea of these teachings was to flee from desires, which was the main cause of sufferings. On the other hand, John Noyes who was the founder of Oneida community stated that suffering began with the fall of man in the Garden of Eden and this suffering would end through birth control and a complex marriage. However, the Zen and Oneida community differed in various aspects. The Zen community was non-theists, while Oneida community believed in God. The Oneida community followed biblical teachings while Zen community followed Buddha’s teachings. This essay on Zen Buddhism and Oneida community was written and submitted by user Juliet Forbes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Commentary on Lorna Sage, Bad Blood Essay Example

Commentary on Lorna Sage, Bad Blood Essay Example Commentary on Lorna Sage, Bad Blood Paper Commentary on Lorna Sage, Bad Blood Paper This passage revolves around a young girls life, how it has changed and what it has become. It is ironically, how a friendship has evolved into something that the two girls who are exposed in this passage have never thought it would become. Sage introduces us to what we can conclude to be herself in the first paragraph of this passage, whilst introducing us to her dear friend (or shall we say greatest enemy?) in the second paragraph. The relationship between Gail and the narrator is one of typical young girls relationships with another girl. Sage develops the relationship between these two young girls from two very contradicting ways; Hate to Love. As the narrator mentions; now she was my sworn enemy. This quote makes it quite obvious how the narrator felt about Gail. When you use the word sworn enemy, it emphasizes the amount of hatred you have towards that person, which makes it crystal clear to us how the relationship between Gail and the narrator was. Yet, ironically, this all changes, within no more than 2 words from that quote, when the narrator opens up the relationship between her and Gail when she says; (she even had a funny name, like me) In this quote, the narrator starts to open up to Gail, accepting her, as she starts to compare her to herself. That is where the relationship actually began. Although they started off bullying each other and beating each other up, as shown when Sage says; Once shed thoroughly trounced me in public this quote, also, is pretty much right to the point, very straight forward, the narrator speaks openly and sort of what proud of being trounced, of being whitewashed by Gail, because it let to something they both treasure now a days, a relationship that could never go astray, a relationship and friendship that they dont want to let go ofbut, does that mean anything? holding hands painfully, giggling together hysterically If this was read about a guy and a girl, the reader would quite quickly come to the conclusion of a special kind of relationship being introduced, but this one friendship isnt like this. This friendship is consistent of the truth and of the honestly and loyalty towards the other. That is what the holding hands painfully can be referring to. The girls do not want to let go of this friendship, theyve been through a lot and they are not willing to let something come in and take that away from thembut, also, does that imply on anything? days of our adolescent intimacy In which point of view can we take this quote? Doesnt this usually imply on a strong relationship between two people? One that consists of love, warmth and of for sure intimacy? You cant go around now and hear a girl saying that she has had days of adolescent intimacy with another girl without thinking that something isnt rightright? And, adolescences is a period of time when two people should come together and figure out the feelings they have towards each otherto figure out why it is really classified as intimate and not something different, something filled with a little bit less of love. The word hell, what does that imply to? Pain? Ache? Struggle? Or all three? The first passage, or to be more specific, the first line, the first phrase even, emphasizes what hell is in perspective of the narrator. The use of the ; means that there is a list after that word that will make it clear what the narrator meant to say, or what the narrator meant when he/she put the word into the passage itself. small peoples purgatory. The word purgatory is linking itself to hell, because it means that this person is being pulled into a world that is painful for no reason. The description techniques of this passage are very straight forward, no awkward words are being used or tongue-tied phrases being put into place. The way the narrator describes Gail is indeed straight to the point, and that makes it much easier for the reader to become acquainted with the character, with Gail. Although, if taken into deep consideration, the way the narrator actually goes through Gail, can seem like there is a sense of jealousy towards her, because maybe she is better in some things that the narrator is; Was she already going to dancing lessons? Straight forward rhetorical question, we, the readers wouldnt know the answer to because we havent had the full life of Gail, but what we can conclude is that she is asking this out of jealousy, not out of interest. If she was going to dancing lessons, the narrator would want to be just like her and start going to dancing lessons as well, which leads to the respect felt towards Gail from the narrator, although they were once sworn enemies. admire the ringlets and the dresses with smocking on the yokes it does mention somewhere before this quote that Gail lives with her grandmother, we havent come to know the reason for this yet, but what we can tell is that Gail is being treated like a doll by her grandmother, maybe because the grandmother doesnt have anything better to do. She does these beautiful embroideries that are referred to as smocking on the yokes on Gails dresses and makes it look like she is very high class, maybe even if she really isnt. The fact that this passage is written by the real point of view of the narrator, we get to actually feel what Sage felt through those horrible days at school during those first few days and what she felt when her and Gail actually got to know each other and carry their friendship forward well into the future. I guess this plays a really important part on the way we can understand this passage, for example, would you enjoy a passage that was all about two girls (or even two guys, let us not be sexist!) that was all about bullying and all about racism and socialism and so on? This passage, with the emphasis of the narrators feelings into it, shows us exactly how real friendships turn out to be, and it is true, this passage does reflect on the real way strong relationships are actually made! (I would know, its happened to me!) but for me, this passage was really a play back to my old life. Ive gone through exactly what Sage, or the narrator has gone through, and turned out with a friendship stronger than ever! When youre young, without a doubt you ought to feel jealousy towards a certain person in your grade/year, for some reason or another, which will, believe it or not, lead to a really strong friendship.

Friday, November 22, 2019

All About Me Letter

My favorite sports are football and basketball. I play the recorder. I participated in football for three years and basket ball for one year. I played the recorder for one year in the fourth grade and earned all the belts for each skill level.On the other hand I don’t like to read what so ever, but I’m going to improve my reading this year. I don’t like to read because I fall asleep as soon as I begin to read books. The books that I like are adventurous and action-packed books because they interest me so I won’t fall asleep. These kinds of books stimulate my imagination and help me visualize the story. In order to keep me interested in reading I would like to have audio or graphics books. I did great academically last year as I made A’s and B’s.My academic goals this year are to make straight A’s and to receive scores above 900 on the CRCT. Considering that I do not like to read, it’s hard for me to brainstorm ideas and write an essay. Therefore, I do not think of myself as a good writer, as I prefer digital images to awaken my creativity. The few times that I must write, I like to write narratives about my family vacations in new places. Narratives allow me to express my emotions. Unfortunately, brainstorming ideas causes me to have headaches that turn me off from writing.I hope to learn how to overcome this obstacle and improve my writing skills. In conclusion, you can help me achieve my academic goals by suggesting some action-packed or adventurous book titles for me to enjoy reading. I learn best by following examples and listening to instructions. The activities you can help me with are reading and sentence-structure in writing assignments. I welcome the opportunity to learn from your expertise. Sincerely, Phillip Harrington Phillip Harrington

Wednesday, November 20, 2019

Globalization of Financial Markets SLP Essay Example | Topics and Well Written Essays - 500 words

Globalization of Financial Markets SLP - Essay Example nd of the Second World War, organizations such as the International Monetary Fund, the International Bank for Reconstruction and Development and the GATT has spearheaded efforts for trade and development the world over (Caruana, 2007). Thus the goal of globalization is fast becoming a reality. The GATT gave way to the WTO or World Trade Organization on January 1, 1995. The WTO is a better representative of world trade with a membership of more than 150 countries of all sizes from various parts of the globe. However, globalization has been regarded as a two edged sword by some developing nations. They state that opening their borders to the more developed nations result in a gain to the developed economies while putting themselves at a loss. This is because the international franchises fast take over the new territories. People are attracted to them and spend a lot of money there, resulting in capital outflows to the developed world. There is a strong case for protecting the home industries from being ruined by opening the doors to globalization. Also the membership of the WTO requires adherence to the principles of non-discrimination, reciprocity, binding and enforceable commitments and transparency, the larger and more stable economies generally get more favorable status . Standards of quality control demanded by developed nations like the ISO certification may be hard to achieve by less technologically developed nations (Berniker et al., 2001). Let us take the case of Brazil. Brazil is one of the world’s leading economies and has the fastest growth in Latin America. It imports machinery, oil, electrical and transport equipment, chemicals, electronic goods and auto parts (CIA World Factbook, 2011). It exports steel, paper, iron ore, soybeans and coffee. China, the USA and Argentina rank among its best trading partners in terms of volume of trade conducted with them. Exposure to world markets has undoubtedly affected the price of coffee and soybeans both at home

Tuesday, November 19, 2019

Homeopathic remedies (argumentative Essay Example | Topics and Well Written Essays - 2750 words

Homeopathic remedies (argumentative - Essay Example The second principle is that the natural property of homeopathic remedies is maintained and retained even after the repeated dilution and sucussion beyond the Avogadros number. The fundamental theory of Homeopathic remedies is that the micro doses of these materials are used to stimulate the natural protective and healing mechanism of the body resultantly aiding as a remedial system. The interesting part of homeopathy is that this alternative medical branch utilizes diluted doses of such materials which are assumed to cause similar symptoms as that of the actual disease. The basic theory involved is that imparting such foreign materials would cause and prompt the body to formulate a defensive mechanism which ultimately would help the remedy of the actual disease. This possibilities branch of such a remedial system was first explored by Samuel Hahnemann, a German physician in the year 1796 (Jonas, Kaptchuk & Linde 2003, 393-399). The continued dilution of the naturally extracted mater ials is achieved by serial shaking and the dilution is expected to continue till a stage where least of the original ingredient remains. The remedial outcome is assumed to increase with the continued dilution. The general strategy followed by the homeopaths in determining the remedial measure is through the assessment of the disease symptoms with reference to a calibrated index of symptoms (Rite Care, 2009). Along with this, the physical and psychological state of the patients is taken into account while recommending the remedial measure (Rite Care, 2009). In the present scenario of clinical research, homeopathy is increasing growing in importance. A lot number of researches are seriously undertaken so as scientifically to confirm the benefits of homeopathy as an effective remedial branch of medicine. This should be read together with the fact

Saturday, November 16, 2019

Need for More Artful and Realistic Porn Essay Example for Free

Need for More Artful and Realistic Porn Essay 1. Introduction For a long time, pornography has been viewed as something exclusively for men. In the 1980’s, pornography was a feminist issue in which feminists claimed that pornography was a form of violence against women (Sun et al., 2008). Often enough, it has been claimed that women do not have any interest in explicit representations of sex. However, in the past years, women have increasingly started to become interested in pornography. But most pornographic materials are made for and by men. However, there are even some pornography magazines aimed at women readers (Smith, 2007). Not only the consumption of porn, but also the production and direction of pornography seem to be activities where women are involved in more than ever before. Pornography has been a subject of philosophy for a number of philosophers. Some of them, including Larry May, believe pornography harms groups of people. In contrast to Larry May, Sallie Tisdale argues that pornography can be of help to individuals. THESIS: There should be different kinds of porn (more artistic/realistic/made by womenmore artistic) so that porn has no negative effects / to enlarge the positive effects of porn / abolish / diminish the negative effects. 2. Exposition -How porn can help Tisdale argues that porn can help in many different ways. First of all, she emphasizes that porn is part of our sexuality. The first advantage Tisdale discusses is that porn can help to see how many different things sex can mean. Secondly, being able to expose your true self makes it easier to expose yourself to others. Thirdly, being exposed to pornography helps letting go judgments about yourself, which, in turn, makes you let go of judgments against the desires and acts of others. Also, porn clarifies your interests (only aware of it after exposure to it) and might create new interests. It reveals aspects of yourself that you were unaware of until then. The last advantage of porn Tisdale discusses is that it can lead to the realization that none of your thoughts are bad, that anything goes. -How negative affects/emotions can get in the way of porn’s helpfulness Even though Tisdale argues that porn can help individuals, she is still sometimes surprised, or even shocked, by her own reaction to pornography. Shame Disgust of own response to porn ‘Disliked my own response’ ‘I felt a heady mix of disgust and excitement’ (p. 423) Body versus mind. Depressed Nausea Why does she even have these reactions? 3. Furthering Tisdale’s project Tisdale wishes for a more craft, a more artful packaging of pornography. (p 426) Furthering Tisdale’s project by establishing how porn could be less negative by being more artful or more artistic. Richard Summer’s ‘Local Porn Project’. Summer desires more realistic porn. He wants people to be able to identify themselves and recognize what is happening in porn. He argues that right now, porn is detached from reality. This is a problem, because sex is actually a very real thing with real benefits, experiences and consequences. Porn right now, does not express sexuality in the right way. Summer’s Local Porn project aims to make thoughtful and genuine porn. Will more artful/realistic porn help to prevent these negative emotions? Tisdale wishes for more artful pornography. There are two ways in which this can be realized: either by making more realistic porn or by having more female directors and producers. As aforementioned, Women are now making films for women viewers. Sun et al. (2008) investigated how the context of pornography made by female and men directors differ. Their results show that, indeed, the content of pornography produced by women differs significantly on several aspects from pornography made produced by men. Pornography produced by women more frequently contained objects designed for genital stimulation. It presented women performing oral sex on men and ejaculation on the face and mouth less frequently. Also, pornography made by women more frequently has a female as main character and more frequently show only women. Pornography produced by men hardly ever contained women only. Female directed porn and male directed porn did not differ in the number of aggressive acts. However, male directed pornography show twice as many men perpetrating. Overall, one can say that pornography produces by  women and men differ significantly.

Thursday, November 14, 2019

Truth, War, and Mongols Essay example -- Mongolian Empires History Ess

Truth, War, and Mongols A historic empire that made an immense impact throughout history, it's being influenced the world around it, it's people were advanced and innovative for the time. The Mongolian empire began at around 1200 A.D. and throughout it's long and large existence, influential ideas and developments were created. Their horsemanship, their militancy, their nomadic lifestyle, their leadership system, their fall and their impact make up all of the components that are needed to fully understand and appreciate the history of the Mongolian empire. The seventh grade history text, Across the Centuries, describes all of these aspects, though not all are presented with depth, their basic ideas and concepts are understood by the students reading the text. The Mongols had the privilege and advantage above all other tribes that led to them to excel in their militancy; they had horses. Their ability to ride horses with efficiency and skill, made conquering less fortunate tribes and expanding the realms of their empire a task beyond simple. In the seventh grade text, a quote about the Mongolian expansion, by Ibn al Athir, is cited: " These Tatars [Mongols] conquered most of the habitable globe and the best, the most flourishing and most populous thereofÃ…  in about a year." (Across the Centuries, p. 162) This quote is supported in the text by a statement regarding their excellence in horsemanship. "On horseback, the Mongols could advance up to 200 miles a day." (Across the Centuries, p.146) These examples clearly show how their being excellent horsemen was to their militant advantage when it came to conquering and expanding. Soldiers were able to travel with a sufficient amount of food and water, distributed among three of f... ...he unit in this particular text, will be a basic span of knowledge that will allow them to further explore the Mongols and their empire with a substantial base to support them and eager minds to lead them on to find out details, facts, significance, and truth. Works Cited ----, Across the Centuries, ----- , Chapter 7 Amitai-Priess, Rueven and David O. Morgan, The Mongol Empire and It's Legacy, Brill Publishing Co., Leiden, Boston, Koln, 1999. Andrea, Alfred J. and James H. Overfield, The Human Record: fourth edition vol.1, Houghton Mifflin Company, Boston, New York, 2001 Bently, Jerry H. and Herbert F. Zeigler, Traditions & Encounters: A Global Perpective on the Past, McGraw Hill Companies, Inc., 2000. Lai, David Chuenyan, Land of Genghis Khan, Universtiy of Victoria, Victoria, 1995. Phillips, E.D., The Mongols, Thames and Hudson, London, 1969.

Monday, November 11, 2019

Putnam [email protected] Case

Cost and Benefit Analysis of [email  protected] One of the primary advantages of the [email  protected] program is that it creates a cost advantage. Having employees work at home as opposed to in-facility is significantly less costly. According to Table A in the case, annual recurring costs for each individual working in-facility is around $10,650. That is over twice the recurring cost of the average [email  protected] employee with an ISDN connection and over 20 times the annual recurring cost of a [email  protected] employee with a cable modem connection.Given the large quantity [email  protected] employees at Putnam, this program provides a method of greatly reducing recurring costs in the short and long term. Additionally, the e-learning program costs less than half of what the traditional training process costs. It even better prepares employees for the job because the quality of the training is higher and individuals can complete the training at their own pace. Moreov er, [email  protected] employees feel that Putnam has made a sizeable investment in them, and feeling is supported by high productivity rates and decreased turnover.The turnover rate among [email  protected] employees is around 8% which is significantly lower than the Putnam average of 30%. By training employees for less and retaining them for longer, Putnam decreases both recruiting and training costs by a significant margin. Furthermore, the [email  protected] program allows Putnam to expand their business into new areas without having to invest in additional real estate. And because the majority of these [email  protected] employees are from rural areas where the cost of living is lower than locations near Putnam’s office facilities, Putnam can get away with paying [email  protected] employees less than their in-facility counterparts.All these factors contribute to the low cost advantage that the [email  protected] program creates. Because Putnam only allows hi gh productivity workers the option of working at home, the [email  protected] program can provide an incentive for employees to increase their productivity. According to a Putnam manager, anyone who is eligible to work from home and who wants to can work at home as long as he has higher than average productivity. Anyone at Putnam who desires to work from home will have the incentive to increase productivity above the mean so that they will have the option of working from home. However, this ncentive only applies to workers who have jobs that allow them to work from home. Also, many people like the social experience that the office brings and have no desire to work from home. One of the pitfalls of using this program as an incentive is that there is no reason for employees to produce anything higher than the company average. However, all things considered, this program does incentivize a select group of individuals to boost their productivity levels. Various costs arise from the [e mail  protected] program as well. It takes a special type of person to succeed in a [email  protected] position.Employees must be willing to sacrifice the social aspect of work and must be good at solving problems on their own because immediate help cannot always be obtained. Unfortunately the workers who fit the [email  protected] criteria do not necessarily bring about optimal production for Putnam. The most qualified and potentially productive candidates may find the [email  protected] program to be unfulfilling. Consequently Putnam is forced to accept candidates who while still productive, may not produce optimally. In fact, overqualified candidates in Vermont and Mane tended to have higher turnover rates due to the unfulfilling nature of the work.One of the other primary costs of the program is the communication barrier. By not being in-facility, [email  protected] employees cannot as easily talk to co-workers or supervisors about work-related problems. Also they are not exposed to the culture and are unable to get as good of a sense of how the company operates compared to in-facility workers. Putnam has tried to mitigate these costs through the advent of the chat system and other communication methods, but the fact remains that communication is not as good as it is among in-facility workers. Finally, employee performance needs to be monitored a bit more closely with [email  protected]Due to the lack of social pressure among co-workers to perform, employees could be tempted to shirk. But Putnam’s performance evaluation process has eliminated this problem, and in fact, [email  protected] employees have been equally if not more productive than in-facility workers. Human Resources Policies Overall I think Putnam is doing a pretty good job with regards to its human resources policies in the [email  protected] program. However, I feel a few changes could be made that could improve the program. According to some Putnam managers, monitorin g an employee working at home is not significantly different from monitoring employees in-facility.Rather, supervisors just have to monitor what’s going on â€Å"in different ways†. If it really isn’t much more costly or time consuming to monitor [email  protected] employees as opposed to in-facility employees, I see no reason to offer [email  protected] opportunities exclusively to high productivity employees. My recommendation is that Putnam rank workers on a relative scale in quintiles and assign each quintile a grade of A, B, C, D, or E with A workers being the top 20% and E workers the bottom 20%. Employees should not be made aware of their rankings.Next, my recommendation is that Putnam select a sample of employees from each of the bottom three quintiles to work at home for a period of 6 months to a year. The reasoning for only using the bottom three quintiles is that the top two quintiles are already eligible to work at home. The purpose of the experi ment is to determine from a cost standpoint whether or not it is advantageous to allow average and below average employees to work at home. Putnam should use the exact same evaluation process and compensation system with these employees. In other words, they should be treated no differently from the typical [email  protected] employee.Putnam should then compare the productivity numbers of the experimental [email  protected] employees and compare them to their respective productivity numbers from when they worked in-facility. If there is not a huge discrepancy in their productivity, then it may be advantageous for Putnam to allow employees of average to below average productivities to participate in the [email  protected] program. In fact, because overhead costs are so low for [email  protected] employees compared to in-facility counterparts, it could still be advantageous from a cost standpoint for Putnam to allow these employees to work at home even if their productivities drop off a bit.There are two major concerns I would have with employees in the bottom 3 quintiles working at home. One is that worker productivity will drop without direct monitoring. The second is that monitoring costs will spike due to the employees’ lack of motivation to do the job alone at home. If the increased costs of monitoring and the value of lost productivity do not exceed the difference in overhead cost between [email  protected] and in-facility employees, then Putnam should definitely consider allowing more employees to work at home.Doing so could decrease operating costs and increase profits in the long run. By performing this experiment Putnam can figure out how to optimally take advantage of its unique [email  protected] program. The limitation of this is that it may not be possible to assign a dollar amount to the cost of increased supervisory monitoring or the value of lost productivity. In light of this, it may be difficult to determine any cost advanta ges from performing this experiment. With regards to employee evaluation and compensation, I believe Putnam is doing a more than adequate job.By using both quantitative and subjective measures of performance like accuracy and call screening, Putnam keeps [email  protected] employees on their toes and producing at a high level. Additionally, by offering bonuses tied to performance of up to 20% of base salary, Putnam does a solid job of aligning [email  protected] employees interests with the company’s. The high level of productivity and low turnover rate among [email  protected] employees is proof that these policies work. One other aspect of HR that could be improved is making a clear cut path of promotion from [email  protected] employee up to a higher level position like manager or supervisor.By establishing a clear path to a higher level job in the company, Putnam can inspire its [email  protected] employees to work harder than ever. However, this could result in employee sabotage and decreased collaboration among [email  protected] employees. Employees may refrain from helping each other out because they are all seeking the same promotion. Experimental [email  protected] The first thing the travel agency should do is come up with a method of measuring employee performance. Without an accurate method of measuring performance, the experiment will not yield any meaningful results.The travel agency ideally would find a quantitative measure of performance that helps predict the total profit or revenues of the firm. By finding a quantitative measure that drives revenues, the travel agency can be sure that their method of evaluation will tie closely into firm performance. For the sake of simplicity in this exercise, I will assume that the number of clients served is the quantitative measure that most closely measures firm profitability and employee productivity. The next step in performing this experiment would be to research the costs associ ated with having a call center employee work at home as opposed to in-facility.If it is not any cheaper to have employees work at home, then there is no reason to even perform the experiment. This difference in cost is between work at home and in-facility employees will eventually determine whether or not a work at home program would be advantageous for the travel agency. The major cost would likely be installing the work phone in each employee’s house. There could be other costs in addition, however, like increased supervisory costs. Next, similar to my strategy for Putnam, I would rank all call center employees on a relative scale based on productivity and divide them into quartiles.Then I would take a random selection of a given amount of employees from each productivity quartile. These randomly selected individuals would be the ones taking part in the work at home experiment. These individuals would work at home for a lengthy period of say 6 months to a year. The travel a gency should heavily monitor their productivity during their time working at home, which in this case would be keeping track of clients served. At the end of the trial period of the work at home experiment, the travel agency should collect all the data regarding the participating individuals’ productivity.Their productivity should be compared to each individual’s respective productivity in the 6 months to a year prior to the experiment. Also, to adjust for possible seasonal factors influencing productivity, the travel agency could compare each work at home employee’s productivity to other employees in the same quartile who work in facility. The main concern here should be that worker productivity could decrease to the point that it would not be cost effective for the travel agency to have employees work at home, in spite of the fact that it probably costs significantly less in overhead to have employees work at home.If possible, the travel agency should attempt to assign dollar values to the additional costs of productivity loss and supervision from having employees work at home. If these additional costs are less than the difference in overhead cost between work at home and in-facility employees, then implementing a work at home program would probably be advantageous for the travel agency. There is a reason workers are ranked on a relative scale at the beginning of the experiment. Call center employees of different productivities may respond differently to working at home.The highest productivity employees are probably the most intrinsically motivated, and thus we would expect to see not as large a drop off in their performance as employees in other quartiles. Based on the data collected at the end of the experiment, the travel agency could decide that it is only profitable to allow employees above a certain level of performance standard to work at home. The firm could then use this standard as a benchmark and incentive for employees to o btain in order to get the option of working at home.

Saturday, November 9, 2019

Globalisation and Americanisation

McNationalizations probably the most obvious in terms of its connection with AmAmericanizationas the McDonald's franchise is a purely American product. Other than the obvious, McNationalizationoncerns the spread of an American product – or in this case, as RiRitzierould argue – a method of supply and demand momodeledn the American fast-food industry.It could be argued that AmAmericanizationinders our understanding of the process of Cultural Appropriation, because Cultural Appropriation usually deals with the taking of aspects of a minority group's culture and adopting these elements into a more dominant cultural group, whereas with AmAmericanizationthe elements of a dominant group (America) are aaopiatento cultural mlmolesterssociety InNineame can De sasalsaor Cultural Imperialism and AmAmericanization/p>Cultural Imperialism describes the process of enforcing a culture or language onto another cultural group, which, in a way, is what Europeans and early Americans during the settlement of America – English became the dominant language of the United States, with an English and European society acting as the foundation of the American society. The native peoples of America were forced out of their homes and forced to interact with the now dominant settlers in English, and adopt a more European way of living – a ChChristianizeswhite way of life.In contemporary society, AmAmericanizationoesn't necessarily help our understanding of this term, as American culture isn't enforced on minority groups around the world, but rather it is slowly adopted by them. In conclusion, the label ‘AmAmericanization as an umbrella term for the cultural, social and economic processes mentioned, helps our understanding of the terms, as it provides a specific, well-known example of an influential, globally dominant culture that ututilizeshe processes for its own global expansion and power.

Thursday, November 7, 2019

Unconstitutional - The Patriot Act essays

Unconstitutional - The Patriot Act essays President George Washington led the patriots through the Revolutionary War, not to conquer but to begin building the American Dream. Since that time, the Constitution that bound the colonies into the United States of America has continued to represent the preservation of freedom. This precious document was forged by the brilliant minds of our Founding Fathers, encompassing all the great ideas of past republics creating what is arguably, the greatest synergy of freedom and government ever established. The quest for freedom has been passed along from generation to generation and the Constitution has played a significant role in offering every American the possibility of standing on a common ground, experiencing true freedom and living with a sense of personal and national pride. The patriots of the Revolutionary War had a simple dream - freedom from tyranny and a functioning government to protect those freedoms. This dream had been upheld until 2001 when President George W. Bush signed the USA PATRIOT Act. The Patriot Act was designed to protect America post 9/11. The elements of this bill that have compromised the dream of freedom are FISA, Sneak and Peak, and the Strengthening the Criminal Laws against terrorism. Ironically, the named bill the USA PATRIOT Act, has quietly eroded civil liberties and has undermined the writings of the Founding Fathers. Benjamin Franklin said, "Those who would give up essential liberty, to purchase a little temporary safety, deserve neither libert y nor safety [sic]." The Patriot Act is unconstitutional and has undermined the very founding of America; the bill must be reversed for the continuation of preservation of freedom. The  Foreign Intelligence Surveillance Act of 1978 provides procedures for requesting judicial authorization for electronic surveillance and physical search of those engaged in espionage or international terrorism against the United States on behalf of a foreign power. (Aftergoo...

Monday, November 4, 2019

Business Ethics Case Study Essay Example | Topics and Well Written Essays - 1750 words

Business Ethics Case Study - Essay Example Business ethics can be varied for different businesses. But it is important for a business to include good ethics. Further, the concerns of business ethics also encompass issues related to the ‘social responsibility’ of business. In this context, ethical theories and principles are relevant in terms of providing adequate insights to the managers on important matters of protecting the overall corporate environment. Ethical theories emphasize the primary objective of reaching ethically correct business decisions. In order to direct the organization to success and gain more competitive advantages, each ethical theory follows a common set of goals known as ethical principles. There are various ethical frameworks used in business that are discussed briefly in the following section. The requirement of an ethical framework is considered relevant for organizations since they are now a significant part of the society and culture. With the ongoing globalization movement in the corporate world, the concept of a multi-cultural workplace is a familiar thing for most organizations. As people from various cultures, societies, communities and working backgrounds assemble under one roof, the cases of unethical conducts, as well as other disapproved performances, are being reported on a more frequent level. The requirement of ethical frameworks is highly demanded in order to make important decisions on determining what is right and what is wrong, what is ethically acceptable or unacceptable for the employees as well as the organization. In other words, an ethical framework should be constituted on the basis of certain ethical values such as justice, responsibility, reasonableness, respect, and safety of workers. The ethical framework is effective in constructing a healthy and cooperative organizational culture.

Saturday, November 2, 2019

Types of Health Insurance Plans Case Study Example | Topics and Well Written Essays - 750 words

Types of Health Insurance Plans - Case Study Example Offering a health insurance plan helps in retaining and attracting quality workers. Accordingly, this results in a higher productivity and customer satisfaction. Additionally, a health insurance makes employee accept better benefits instead of a higher salary. Consequently, this reduces the organizational expenditure and provides more financial resources for development (Morrisey,  2008). Furthermore, a health benefit decreases absenteeism and improves the workers’ health and morale. As a result, the workers are more willing to offer better services that assist the firm in realizing its objectives. On the other hand, such a benefit is expensive for the organization, considering its small size and sources of finance. Additionally, the administrative cost of designing and implementing such a plan is very expensive for the business (Morrisey,  2008). Furthermore, the current cost of insurance policies is increasing, making it less viable and an expensive endeavor for the organization. For this reason, any mistakes made in the benefit plans can lead the team to serious legal problems that might lead to costly charges or regulatory fines. There are different types of health insurance plans designed to meet specific needs of an employee or employees. Specifically, the most common in the market is embedded in a network of providers in order to benefit from the economies of scale. Some of the available plans include the exclusive provider organization, health maintenance organization, a point of service, and the preferred provider organization (Morrisey,  2008). The most desirable and cost-effective plan for the organization is the Preferred Provider Organization. Specifically, this is because the method is cost effective as it allows members of the network to pay less when the employees use services from the providers within the network. The Preferred Provider Organization is network specific, and the employees do not pay for the plan.Â